Marketing Initiative Essays - Marketing, Target Audience

Marketing Initiative Marketing Initiative Marketing Initiative is an act or step taken in advertising, packing, and/or selling designed to gain and/or maintain customers. It is created to help transfer goods for the producer to the consumer. I recently read an article about the Clear Channel Outdoor company and their launch of a new Hispanic marketing initiative. This article will be used as an example of a marketing initiative and how it may or may not work for the company. In the attached article the Clear Channel Outdoor company has created a new marketing initiative to try to gain a new customer base. Their current target audience seems to be the American public, which is not culture specific. Their new marketing initiative is an attempt to gain the Hispanic market in America. It is hard for me to say if this marketing initiative will be successful because they do not specify what they will be doing. However, I do feel that when you direct any type of advertising at a specific group it makes it more likely that that group will try you product. This type of advertising makes it more personal for the consumer. Once something is directed towards them it creates a feeling that the company understands them and understands their needs. Also a specific group is more likely to pay attention to an advertisement if they feel like they can relate to it or if it relates to them. Knowing this information I would have to say that the new marketing initiative has a very good chance of working for Clear Channel Outdoor. Marketing initiatives are very important for companies to maintain and gain a customer base. Companies must continuously try to create new marketing initiatives. Without them the company will fall out of the public eye. Also, their current customers might go elsewhere if they feel like the company does not have their best interest in mind. Music Essays

Pen Names

Pen Names Pen Names Pen Names By Ali Hale A reader, who wishes to remain anonymous, uses his real name in his writing for a weekly newspaper, but is considering using a pen name for other work. He wrote: I have had heavy criticisms attached to my birth name, before my professional career [as a journalist] even started, and believe with a pen name I can have a fresh start. My question for you is this: When should a writer use a pen name? Should a writer use a pen name at all? What is a pen name? A â€Å"pen name† or â€Å"nom de plume† is a pseudonym used by an author. Sometimes it’s used to remain anonymous, but authors often don’t mind their pen names being known – they just use different names for their writing in separate genres, to avoid confusing their readers. Professionals in other creative fields also use pseudonyms, but these aren’t called pen names; for example, an actor taking on a different name is using a â€Å"stage name†. The phrase â€Å"nom de plume†, as explained by Maeve in French Words for Writers was adapted from the French â€Å"nom de guerre† – a fictional â€Å"war name†. Famous people with pen names Authors throughout the centuries have used pen names. You’ve probably heard of the following authors: George Orwell (real name Eric Arthur Blair) George Eliot (real name Mary Ann Evans) Lewis Carroll (real name Charles Lutwidge Dodgson) And many writers today use pen names. For example, Alisa Zinovyevna Rosenbaum is the real name of Ayn Rand (she wrote the famous novel Atlas Shrugged, examining philosophical and political themes). Margaret Astrid Lindholm Ogden, a fantasy author, writes under two pen names: Megan Lindholm for her earlier, contemporary fantasy, and Robin Hobb for her epic, traditional fantasy books. Why use a pen name? Authors use pen names for a wide variety of reasons, which include: To remain anonymous (especially if producing a politically or religiously sensitive work) This is perhaps less common today, but sometimes occurs if a very personal or sexually explicit work is written. An example is the author Belle de Jour (who writes a blog Belle de Jour: diary of a London call girl and has had two books published based on the blog). Some people see this form of anonymity as a ploy to provoke media interest, as newspapers compete to discover the real identity of such authors. To change or conceal gender In the 18th century, many female authors used male pen names in order to be taken seriously. George Eliot is the most famous example, though the Bronte sisters all wrote under pen names too. This trend still continues in some genres today: for example, female fantasy or science fiction authors will often use a gender-neutral name (Robin Hobb) or use their initials (J.K. Rowling) as the genre has traditionally attracted more male readers and authors. A similar effect can be seen when male authors adopt a female pen name to write a chick lit or romance novel. To write across multiple genres Lewis Carroll also wrote mathematical textbooks under his real name (Charles Dodgson), so adopted a pen name for his children’s novels. Authors today who write in multiple genres will sometimes use a different name for each one, to avoid confusing readers. Others use alternative forms of their real name; for example, the author Iain Menzies Banks writes mainstream fiction under the name Iain Banks and science fiction as Iain M Banks. To recover from poor sales or reputation If, as in the question from our reader above, an author’s real name has attracted criticism – it may be worth considering changing to a pen name. Sometimes, the first few novels by a new author don’t sell well in bookshops, leading publishers to reject future submissions: changing to a pen name is often recommended in these circumstances. Holly Lisle suggests, in her FAQs about writing: Authors whose first three or so books have returns of fifty percent or more are out of the game. Publishers will stop buying from them not just your current publisher, but also the other publishers you might hope to sell to.†¦ This is where pen names can be useful more than one author with bad numbers has started over with a new name, in essence becoming a first novelist again and acquiring a clean publishing history in the process. So should you use a pen name? If you are trying to build up a reputation in multiple genres, using a pen name (or several pen names) is probably a good idea. And if your real name (or current pen name) has attracted heavy criticism or negative publicity, switching to a new name could be a good way to recover. Even if people do know what your real name is, you’ll be referred to by your pen name and it’s likely that few people will make a connection with your previous writings. However, adopting a pen name means building up your reputation again from scratch – which could be a particular problem for freelance writers. You’ll still have all your experience and knowledge, but you may not want to use existing clippings of your writing which were published under your previous name. If you’re using a pen name in an attempt to remain anonymous, be aware that people are often insatiably curious when they suspect a secret – you may well be â€Å"discovered†. In some cases, this can lead to great publicity, but if your client or publisher suspects you of trying to conceal a less-than-stellar past, it may backfire. Ultimately, only you can decide whether it’s best for you to adopt a pen name or not. Many very successful authors have done so in the past, though, and many do today – so you’ll be in good company if you decide to use one! If you’ve written under a pen name – or even just considered using one – why not share your experience in the comments or on the Daily Writing Tips forum? Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the General category, check our popular posts, or choose a related post below:100 Whimsical Words15 Words for Household Rooms, and Their SynonymsHyphenation in Compound Nouns

How and why did Greek writers, painters and sculptors compare and Essay

How and why did Greek writers, painters and sculptors compare and contrast the values and virtues of Greeks and Barbarians - Essay Example Greek history has uncertain beginnings and varying boundaries because it encompasses eras of expansion over many centuries.In this context Greek authors, artists and sculptors took it for granted that Greek culture was superior to the othercultures When the Greek civilization was at the height of its powers in the archaic and classical periods, from around 800 BC until about 300 BC it ruled vast areas of the Eastern Mediterranean and much further inland, exacting tribute from conquered peoples and passing on its illustrious literature and culture to many other tribes and nations. In this context Greek authors, artists and sculptors simply took it for granted that Greek culture was superior to the cultures that could not demonstrate the advanced technologies that the Greeks possessed. Some cultures like the Egyptians, for example, had great cities, stone monuments and works of literature which earned the respect of the Greeks, but those who preferred a nomadic lifestyle were regarded simply as ‘barbarians.’ Very often this label was used in ignorance, and it served to make as big a distance as possible in Greek minds between those who were within its extended territorial reach, and those who were beyond it. In short, all that was culturally good and proper and admirable was Greek, and all that the barbarian cultures represented was depicted in opposite terms. In modern language we would call this a stereotype, and then, as now, there was some truth in this stereotype, but it was by no means the full story. This paper explores the way that Greeks define and depict themselves and the barbarians through various artefacts including literature, painting and sculpture. It covers the values and the virtues of Greek and of barbarian as seen from the Greek point of view, both positive and negative, as demonstrated through actions and outward appearance. Hall points out that there were hundreds of tragedies written for fifth century Athenian theatre and that more than half of them introduce barbarian characters, choruses and locations, even when there is no need for these details in the main plot: â€Å"Supernumerary foreign characters or choruses, and the ubiquity of allusions to the other, inferior, world beyond Hellas, therefore provide evidence that barbarians were a particular preoccupation of the Greek tragedians. 1 Hall identifies two main areas of difference between Greeks and barbarians. The first is political, thanks to the Greek commitment to democracy as a form of government for a modern state: â€Å"Greeks are democratic and egalitarian; the barbarians are tyrannical and hierarchical†2 although this conveniently overlooks the fact that Greek wealth and leisure to depended upon a large underclass of slaves who were mostly non-Greeks. The second area of difference that Hall observes is harder to define, and lies in the area of psychology and attitude, whereby the barbarian is cast in the role of â€Å"other.† T his notion permeates Greek thinking and this kind of polarization is a tendency which has been present in European history ever since. It is important to remember that our modern understanding of race and nationhood may not exactly match the way that these ideas were understood in early Greek history. Greece was made up of a collection of small city states, and they had ties with the center of Greek culture in Athens, but they also had ties with the geographical areas surrounding them, some of which differed greatly from the Athenian norms. Different Greek cities had different perspectives. Geary notes that the fifth century Greek historian Herodotus indulges in a certain amount of simplistic â€Å"us and them† thinking, but at the same time probes the backgrounds of the peoples such as the Persians whom the Greeks encountered as enemies in long and bitter wars: â€Å"Herodotus invented both history and ethnography.† 3 This is not, however ethnography as we would under stand it today. Geary explains that for Herodotus it is not biological or political factors that connect a group

Christianity and European Civilization Essay Example | Topics and Well Written Essays - 1000 words

Christianity and European Civilization - Essay Example The focus of the essay "Christianity and European civilization" is on Christianity as a Political Power. Thrive for Christianity was further observed during the Germanic kings who spread the religion through Western Europe. These kings were converted into Christianity by missionaries during the Roman Empire but they practiced more of Arianism rather than Roman Catholicism. During the 6th century, many kings from Germany were found to convert into Christianity along with their warriors and subjects. The emphatic power exercised by the bishops caught the attention of the Germanic kings who granted the bishops the power to administer the predominant Romans. They established monasteries and enlarged the span of followers of Christianity among the people of Western Europe. The Germanic kings who identified monasteries as the best tool for clutching the political supremacy over the Christians in Europe set up several such centers with the help of local nobles. Their trial was to influence the people with the injection of spiritual power with an objective of sentimentally capturing their political feelings with the religious approach. Apart from the prominent partner United Kingdom, Ireland was another aim of the politically motivated spirituality of the bishops employed by the Germanic kingdom. The Irish accepted the proposal with a new lookout for spreading the religion across the continent by deploying missionaries to spread Christianity. However, as McManners (181) states, western Christendom failed to incorporate its non-catholic citizens.

Globalization & world Essay Example for Free

Globalization world Essay In general terms, globalization refers to the economical, cultural and societal changes, which are experienced in the whole world as a result of integrated and common trade, transport and communication network systems. The whole issue of globalization is complex with potential debates on its causes and effects ranging from technological to social- cultural and political factors. Although globalization has been associated with many positive impacts to the society and the world at large, the negative consequences cannot be ignored because of their far reaching effects to the people in the world. This paper seeks to discuss the health problems caused by globalization. It also gives some of the solutions to this problem. As the whole world is increasingly becoming interconnected, human health is becoming more complex. For instance, globalization has changed the lifestyle of people. It can be appreciated that modern behavioral changes such as the smoking, unhealthy diet, lack of physical activities and increasingly high use of illegal drugs, which are factors attributed to globalization, are risking human health and hence increasing the chances of low lifespan (Guindon, Pang, 2004). Globalization has also resulted to the outbreak and spread of infectious diseases. This is evidenced in the recent out break of Severe Acute Respiratory Syndrome and its rapid spread in the modern world hence imposing a risk of global pandemic (Guindon, Pang, 2004). Further to this, the enhanced global movements of goods and people have contributed amicably to the spread of diseases. For example, the advancement of canned food production, trade and increasingly high consumption has facilitated the spread of food born diseases. Behavioral changes associated with global worming such as sexual immoralities (increased sex tourism) in the modern society have contributed to the spread of HIV and AIDS which has been declared as a global epidemic (Huynen, et al 2005). In addition to this, modern society is experiencing high teenage pregnancies which results to health complications. One of the solutions to the negative impacts of globalization to health is by promoting health education in the society. Education will empower people to understand the effects of different lifestyles, which include foods consumed. (Wamala Kawachi 2007). Further to this, the society should discourage unhealthy behaviors through appropriate legislation and public awareness. In conclusion therefore, globalization has far reaching effects to health which should be addressed at international levels for the common good of all people in the world. ? Bibliography Guindon, E, Pang, T 2004, Globalization and risks to health, viewed 21 August 2010, http://www. nature. com/embor/journal/v5/n1s/full/7400226. html Huynen, et al, 2005, Globalization and Health, viewed 21 August 2010, http://www. biomedcentral. com/content/pdf/1744-8603-1-14. pdf Wamala, S, Kawachi, I 2007, Globalization and Health, Oxford University Press, New York.

Computer Professionals :: Essays Papers

Computer Professionals Computer consulting is one of the important if not the most important job of our time. Computers are the future whether we like it or not. Some people dislike computers, because of the complications it takes to understand the basics. Computers are not exactly the easiest tools to work with, but they are the most rewarding, and they are the future. Future cars will all be run by computer. You will be able to talk to a car and it will take you to your destination. Telephones are technically computerized. You will soon be able to talk to a person on the telephone as well as look at the person you are talking to on a television set. Also television is computerized. Soon we will have true three dimensional television. We will be able to watch television like we never have watched it before. We will be able to touch the characters, and feel the characters like they were in the room with you. For people who don't know much about computers, you will be lost in the future. You should learn what you can while you still have the chance, because things will develop to quickly for you and you will not be able to cope with new technological events. Computer consulting is a job, I have chosen long before the advances of technology. And now it has paid off. I now have a business of my own, working as a computer consultant. I assist others in learning about computers to be able to operate more efficently in their everyday jobs. Computers will fall into careers and our everyday life more rapidly then you think. Perhaps you would like to be a teacher. You will store all class data, students work, names, grades, records all accessible by computer. Or, how about a doctor. You will use computers to examine and evaluate a patients problem quicker and more efficiently. These are only a few examples. The bottom line is, computers provide worthwhile careers. Having a job that involves computers, in terms of the conditions, is very much similar to any office job. In most of the common jobs, the worker will get to an office in the morning, sit at a desk, in front of a computer, and will do very little manual labor except a lot of typing. For example, the computer consultant we have already mentioned, might

Child Poverty

Why should we care about child poverty in the UK The term poverty Is used to describe people, Individuals or families who do not have as much money as other people in the society they live In. Poverty and child poverty go hand In hand, looking at the bigger picture If the parent's are living In poverty so will the children, with lots of different elements possibly causing this. They may have a poor diet due to the fact that fruit, vegetables, meat and fish can be expensive especially when you have very little money.They cannot afford to live in the customs society feels are normal for example sky television or the latest clothes or trainers. However it is not always just money that can affect someone living in poverty it can also be having little or no education. Often children who live in poverty will leave school, at sixteen with bad GEESE results or none at all, resulting in no Job or a low paid Job, leaving them unable to provide for their family. Child poverty is not Just famine or children dying In the developing world as television images would have us believe, It Is a big problem in the united Kingdom too (End child poverty,2013).Its time our eyes were opened to the fact that â€Å"at least one out of every six children In the united Kingdom lives In relative poverty' (BBC News, 2013). Child poverty can occur from many different elements â€Å"Is the single greatest threat to the well-being of children and families† (Bombards, 2013). A two parent family with two children needs to earn IEEE. O per week to stay above the poverty line, many families fall under this figure. Unemployment , low paid jobs, uneducated or poorly educated people contributed with high child care costs all attribute to the problem.As does inadequate benefits, the set levels of benefits can leave people below the poverty line (Save the children). Poverty can mean being cold or hungry often they are not able to enjoy a simple holiday as a family. Many miss out on clubs at sch ool or after school and activities because they simply do not have the money. There are two ways to measure poverty, relative; net income that Is below sixty per cent of median net disposable Income and absolute; which Is adjusted to Inflation (BBC News, 2013). Slung relative the governments preferred measure of poverty, figures show here is no change in child poverty.However using absolute measure it shows poverty is a big problem for one in every six children (BBC News, 201 3). Living in poverty can affect the child's goals, expectations and achievements, this also tends to repeat from generation to generation. Resulting in a cycle of poverty (End child poverty, 2013). The consciences of poverty continue through the generations, as adults the children are more likely to be unemployed because they are not qualified to gain a decent Job to earn money for themselves or their families, be homeless, buffer ill health both physically and mentally.Many struggle with social interaction of ten feeling excluded from society. It affects the child/children, the parent's, family and the society around them. It can affect every area of a child's development, social, educational and personal. Many become Involved In drug abuse, alcohol abuse and abusive relationships as they reach adulthood (Barnyards, 2013). The Issue of child poverty and the reoccurring cycle can be tackled by better education to help them achieve more skills and aim tort higher goals.Investing in nigh quality education and hillside for young children and offering support to parent's, could help break the link between being poor and not doing well. The work and pensions secretary lain Duncan smith said â€Å"the government's aim was to get children out of poverty by getting more people into wore( BBC News, 2013). Unemployed parent's should be given every possible bit of help to get a Job, a good well paid one, with flexibility offered and help with childcare costs ( Child poverty action group,2000-2013). People in work should not be paid below the poverty line, increasing the minimum wage would help.The child poverty act legislation ensures action must be taken to tackle child poverty by this and the future governments, by the devolved administrations and by local government and their partners. The act sets out four United Kingdom targets which are to be met by 2020. They are that relative low income will be less than ten per cent. That combined low income and material deprivation (living standards) will be less than five per cent. Absolute low income will be less than five per cent and that persistent poverty (the length of time) will be set in regulations by 2015.The government is required to produce child poverty strategies that run through to 2020 and are refreshed every three years. These strategies will set out what action is needed to meet the targets in the child poverty act (Department for education, 2012). Child poverty is a big issue in the I-J and should be tackled appr opriately so that less children in families with low income or no income suffer, decreasing the long term effects such as no Jobs or low paid Jobs, ill health, mentally and physically, homelessness, poor education, poor diet, being cold because there's to enough money for heating and food.Making sure there is adequate education available to children and encouraging them to achieve good GASES to enable them to gain a well-paid good Job to support their family, support should be offered along the way. More awareness of the issues could help the government in their plight to uphold the targets in the child poverty act. As many people are not aware of the seriousness of the situation partly because of the media and their constant coverage of famine and dying children in the developing world (End child poverty, 2013).